Don’t Get Rid of Problem Customers
March 7th, 2008 by brent
But don’t try to upsell them either! This is what research performed by two marketing professors and and a doctoral student at the University of Pennsylvania has shown.
The full article is listed over at CRM Buyer. The article is very informative. It goes against what has been conventionally thought in the answering service industry.
In it, however, they call their low-value customers “slugs.” I want to let our customers know that I would never consider any of them “slugs.” I like all of our customers equally, and I love talking to each and every one of them!
