Track Off-line Phone Calls from Numbers Found on Websites
March 5th, 2008 by brent
Web analtyics are great. They allow you to track your leads. But what if the customer sees your phone number on your site and dials that instead of filling out a form? The lead is lost. Previous analytic systems have failed in this regard.
If I refer someone to a website, and they go and pick up the phone to call them, well then I’ve lost my referral! Thankfully InsideSales.com has just released a feature that will track these calls. I expect more companies in the analytics game to follow suite eventually.
